Doctor of Business Administration

This course emphasizes furnishing students with a robust comprehension, both theoretically and practically, of the fundamental tools utilized in equity valuation and stock selection. Valuation methodologies covered comprise dividend discount models, cash flow models, and valuation based on multiples.

In this course, students will learn advanced techniques of micro and macroeconomic analysis applicable to business decisions. Students are expected to apply economic concepts, theories, and tools to solve business challenges. The course consists of several core topics, including Financial packages and their practical and legal grounds, Market Structure, Resource allocations and pricing, Competitive application of managerial strategy and public policy, market power, Government regulation and business firm’s optimal responses.

This module introduces students to the concept of advanced integrated marketing communication. The core topics covered in this section includes Consumer Behavior, Market Research, Product Planning and Creation, Price Valuation, Strategies for Advertising, Advertising Regulations, Budgeting, Media Cross-Marketing, Personal Selling, International Markets Strategic Planning, Sales Promotion and special events, public relations and publicity. Students are expected to produce an original Marketing Plan for a potential product/service. This will be a major form of assessment in this course.

This module explores the Data Science basics and the application of business analysis. Students will understand the uses and applications of data analysis for business, whether in the search for effective results, predicting situations, or making more assertive decisions, through Business Intelligence, Big Data, Data Mining, Data Warehouse, and data collection. The course will also address issues related to data protection in companies and organizations.

This module delves into the accounting procedures fundamentals and the various use cases of accounting information, covering several core topics, including Recording transactions, Control, cost, and analysis of inventories, Liquid assets- Controlling and reporting, measuring and reporting long operating assets, current and contingent liabilities, time value of money, Long term Debts Accounting, installment notes payable; Owner’s equity: analysis and reporting, balance sheets and cash flow statements, and Corporate Income tax managing and accounting. Students also learn the legal and tax benefits of corporations, proprietorship, and partnerships.

An overview of the process of planning, organizing, leading, and controlling material and human resources in order to achieve the stated goals of the organization. Topics include major management theories; the macro and micro dimensions of an organization; managing suppliers, customers, competition, staff and personnel, budgets, and communications.

Theoretical, managerial, and hands-on approaches to the study of research and design. The module introduces students to the variety of tools and techniques used in soliciting, evaluating and communicating information for problem-solving purposes. The course will look at different types of research processes; how to write a research proposal; create and implement design strategies; gather and evaluate data, and then present the results to appropriate audiences. There will be a strong emphasis on statistical skills and analytic techniques.

This course focuses on the application of the principles and practices of strategic management. Students learn to identify, analyze, and evaluate corporate objectives and strategies in order to select, develop and deploy resources to improve the organization’s competitive position in relation to its products, services, financing, technology, personnel, and markets. By reviewing, revising, and changing corporate policies and strategies, businesses are repositioned for improved growth and profit. The outcome of this course is a strategic management plan for a product/service/organization, which will be the measure of the application of knowledge.

The course aims to present and provide detailed contextualization of business strategy-related aspects, business rules, and management, allowing the development and expansion of thought and innovation implementation for companies and businesses. The content has been packaged from the perspective of competitive advantage, which will result in creating leaders ready for all the varied challenges on the job.

The course presents the basis of innovation, its characteristics, instruments, concepts, and actions of management innovation with the support of disruptive technologies. This content is based on open innovation in business management processes using disruptive technologies as support. Students will understand the leading disruptive technologies used in management and creation in the corporate area, with case studies of disruptive technology’s usage in the direction of organizations and companies’ innovation.

The Predictive & Risk Analysis course offers a comprehensive exploration of methodologies and tools used to anticipate future outcomes and manage risks effectively across various domains. This course blends theoretical foundations with practical applications to equip participants with the skills needed to make informed decisions in uncertain environments.

The course explores in-depth core concepts of computers and information technologies applying theoretical and hands-on approaches and helps develop decision-making and problem-solving skills essential in business management. Key topics include information systems; system components and properties; Information types essential for end-users; Computer networks in organizations and their strategic uses, systems analysis, flow of information, transaction processing, Database Management applications, Telecommunication concepts, major trends, applications, and technical alternatives. Students will have hands-on learning and exposure to application software packages, relevant to their area of specialization and also work with Database management, Microsoft Office, graphics, and spreadsheet applications.

This course is designed to equip students with the knowledge and skills necessary to lead organizations through the process of technological transformation. The rapidly evolving technological landscape today has necessitated businesses and institutions to be adaptable to stay competitive and relevant. This course provides a comprehensive understanding of the principles, strategies, and tools essential for orchestrating successful technological transformations.
Students will explore various aspects of technological transformation, including the identification of emerging technologies, assessment of organizational readiness, formulation of transformational strategies, and implementation of change management initiatives. The course will delve into case studies, real-world examples, and best practices from industry leaders to illustrate effective approaches to technological transformation.
Throughout the course, students will engage in interactive discussions, case analyses, group exercises, and hands-on projects to apply theoretical concepts to real-world scenarios. By the end of the course, students will be equipped with the knowledge and leadership capabilities to effectively lead technological transformations within their organizations and drive sustainable success in an increasingly digital world.

This course aims to broaden students’ vision of the future of technology, applied to the business world and other areas of society through the planning and implementation of emerging technologies. The course includes studies on Generative AI, Digital Twins, Computational Vision, Internet of Things (IoT), Robotics, Blockchain, Metaverse, Cloud Computing, Edge Computing, Quantum Computing, Cybersecurity, Prompt Engineering, Low Code, No-Code, Technologies in support of ESG, Internet of Bodies (IOB), Cognitive Computing and Singularity. Case studies will explore the application of these technologies in business and other societal areas.

Students will gain comprehensive knowledge involving the internet, web servers, cryptography, the OSI model, data privacy, and security measures. The curriculum delves into essential topics such as cyberspace, cyber threats, cyberattacks, the dark web, darknet, social engineering, vulnerabilities, bugs, viruses, and Trojans.

This course offers a platform for students to delve into the nuances of leadership. The course covers everything from fundamentals to future trends. It explores classic and contemporary leadership theories, the dynamics between leaders and followers, ethical and values issues, emotional intelligence, psychological influence, adaptive leadership, diversity and inclusion, global leadership, technology, and digital leadership. The course aims to equip students with a comprehensive understanding of the interactions between managers and followers, enabling them to lead ethically, innovatively, and effectively in organizational or social contexts.

Research as a basic element in the training process needs to be socialized and incorporated in all stages of curriculum development, in this sense it is necessary to put it into practice from the different epistemological positions. Hence, this subject focuses its efforts on explaining research as a concept, which supports its progress in scientific knowledge, methods, approaches, and paradigms.

The course aims to develop theoretical and practical content to effectively address a problem, as this phase serves as the foundation for what is intended to be built. A well-structured approach generates the questions to be formulated at the beginning and answered at the conclusion of the study. Moreover, it establishes the general objective or initial purpose, which is systematically refined to address the initial premise. After all, it's necessary to hold proper delimitation in determining the scope of the study together with the specific limits. Hence, the primary objective of this subject is in formulating the research problem together with the objectivity or the purposes that steer the process through justification and delimitation.

In this module, we will be working with the state-of-the-art investigation, beginning with background check, based on its importance, which is focused on avoiding duplication of work, as well as similar investigation procedures. Similarly, the structure of the theoretical framework, the system of variables or categorical matrix, with its respective operationalization or categorization, as appropriate, is reviewed. The intent is to acquaint students with the theoretical construction of the study conducted.

In this course, students will defend the methodology of research design, gathering of research data, analysis of the research findings, and the conclusions derived from their research.